Branding Update
March 26, 2021
Branding Update: Agape and BAS Will Be the Next Companies to Rebrand
by Mike Ochoa, EVP Sales & Marketing
By now, you’ve probably heard the news that a multi-year plan is underway to rebrand all our operating companies as CoolSys.
We recently celebrated Legacy becoming part of CoolSys Light Commercial Solutions, LLC, and Arjae becoming part of CoolSys Commercial & Industrial Solutions. January also marked the one-year anniversary of Source and Service Refrigeration changing their names to CoolSys. All three CoolSys divisions – Commerical & Industrial Solutions, Light Commercial Solutions and Professional Services are now “live” in the market.
It’s very cool to see the CoolSys brand growing and we are excited about all of the opportunities in store for our collective future!
Our vision for CoolSys is to be the nation’s premier Refrigeration and HVAC Service provider. Wherever our customer is — anywhere we operate — the CoolSys name will signify the level of service, skill and expertise that customers can consistently rely upon. Combining all our business under the OneCoolSys brand strengthens our presence, allows us to give consistent messaging to our customers and increases our power in the market.
While our timelines shifted a little bit due to the COVID-19 pandemic, Agape and BAS will be the next companies to rebrand as CoolSys Light Commercial Solutions, LLC — Agape in late April and BAS in the Fall. Rebranding for our other operating brands and newly acquired companies will begin in phases over the coming few years when our systems can support the changes with no disruptions to our business.
If you’d like to learn more about our rebranding plans, or have any questions, we invite you to check out our frequently asked questions.
Thank you for joining us on this brand journey.