Elevating the CoolSys Brand
May 26, 2021
by Mike Ochoa
By now, you’ve probably heard about our rebranding plans and how we are moving towards all of our operating companies changing their names to CoolSys. And, while this won’t happen overnight, our ultimate goal is to harness the power of our collective strengths as one CoolSys.
In April, we celebrated Agape’s name change to CoolSys Light Commercial Solutions and BAS also will be rebranding by early 2022. Our other companies and more recent additions to the CoolSys family will follow suit as our systems can seamlessly support the transition without any disruptions to our business.
Beyond the Name
When we talk about branding, we’ve put a lot of focus on our name changes. However, the CoolSys brand goes beyond just a name. It’s our pride for who we are and what we stand for as an organization. It’s our reputation and leading presence in the markets we serve. And, most importantly, it’s our amazing and talented people. Behind the scenes, at work and in the field, we are working to strengthen the CoolSys brand every day.
Marketing Expands Our Reach
From a marketing perspective, we do this through expanding our reach, continually communicating what makes us the coolest name in the industry and connecting our customers to a lifecycle of solutions, from professional services and engineering, to installation, preventative maintenance and energy optimization. At the hub of our marketing efforts is our website and we are thrilled to announce that we will have a new and improved site ready to launch in the next couple of months. During this digital age, it’s crucial for us to maintain a robust online presence. That’s why we continually engage with our customers and prospects to reinforce our expertise through informative content, email campaigns, whitepapers, articles, videos, posts and more.
Be a Brand Champion
Of course, we couldn’t do it without you. You are our feet on the streets and every interaction you have at work, with customers and the community, represents the CoolSys brand. We want each and every one of you to be a champion of the brand. Please follow our social media channels, like and share our posts to help us spread the word about what makes CoolSys so great.
Thanks for joining us on this amazing brand journey!