Female Techs Are in the Spotlight for the Latest CoolSys Recruitment Efforts
January 26, 2023
The newest recruiting campaign at CoolSys is bringing back memories of one of the most iconic images of World War II — Rosie the Riveter. At a time when most young American men were serving in the military, Rosie was created as a call to action for women to step in to fill the gap. The campaign was a huge success and was a major factor in keeping U.S. manufacturing strong during the war.
That’s the idea behind a current emphasis on recruiting female techs at CoolSys. “We want to sort of echo that trend and appeal to women who are action-oriented, hands-on and reliable,” says Sanna Kariniemi, director of Talent Acquisition at CoolSys, “We’re seeking women who may be looking for a change, who have strong mechanical aptitude and are motivated to help their communities.”
The female tech campaign, Sanna says, is part of a bigger-picture goal of changing the way people view the trades. “In an era today when there is a shortage of talent across the trades — including HVAC-R — we have to start thinking differently about people who work in those industries,” she says. “It’s our job to shine light on how crucial trades professionals are and show that anyone who has the interest and mechanical aptitude can have a satisfying, fulfilling career, and that that CoolSys will invest in you, provide training and help you level up.”
The campaign includes a landing page on the CoolSys website dedicated to recruiting female techs, a series of ads for social media and elsewhere and other components targeted toward women.
An Inspirational Success Story
Cherise Rader, Orange County, California, branch manager for CoolSys Light Commercial, applauds the efforts at CoolSys toward elevating the status of careers in the trades and introducing more women to the very real possibility of a fulfilling career in HVAC-R. As she worked her way up through education and various positions in the trades, Cherise experienced firsthand the challenges of being a woman in a male-dominated industry. “Unfortunately, there are some people who don’t think women should be in the HVAC field,” she says.
But she believes it’s worth it for women like her who will are willing to persevere and work hard to reach their goals. “There’s going to be an obstacle at every job, something that you have to overcome,” Cherise says. “HVAC-R is no different in that respect.”
And she has advice for young women looking to enter the trades: “If this is something you really want to do, find a way. Find people, find other women in the field, who will empower you and help you get where you want to be. Even when someone tells you no, that’s where you’ll find your strength. That’s where you’ll get the motivation to train and develop and become the best version of yourself. So keep taking the ‘no’ and find the door that opens and says ‘yes.’”
You Can Help — and Earn $$$!
If you know someone who would be a great candidate for a job at CoolSys, we want to hear about them. You might even earn a nice bonus for your help in recruiting great new talent!