First Sale Kicks Off Expanded Offerings for COVID-19 Safety
CoolSys is celebrating our first sale from a group of new technologies we’re offering in response to COVID-19. These technologies help to control the spread of viruses and other contaminants in indoor air.
Specifically, our first sale involves bipolar ionization technology, which splits oxygen molecules into positive and negative ions. The negatively charged ions attach to viruses, bacteria, mold, smoke and other particles in the air, creating “fatter” molecules that are more easily trapped by air filters.
A Perfect Match
When Taylor Jasin, CoolSys’s business development manager for Arizona and Nevada, was briefed on bipolar ionization from GPS (Global Plasma Solutions), he immediately thought of his casino customers. The CDC has identified indoor spaces where people gather close together and stay for a while as among the highest-risk places for exposure to COVID-19.
“Casinos want to show their customers they are taking proper measures to mitigate the spread of COVID-19 and are providing a clean and safe environment,” Taylor says. “Bipolar ionization not only offers that but also the added value of energy reduction [by reducing the amount of outdoor air that must be conditioned], as well as eliminating odors such as cigarette smoke.”
Those factors were all pain points for Scolari’s Food and Drug Company in Reno, Nevada, which is expanding the casino portion of its building. The system’s very low maintenance cost convinced Scolari’s to choose the CoolSys option over competitors’ solutions. “It was a homerun in my eyes,” Taylor says.
The sale closed on August 25, and Taylor calls it “a great team win.” Due to COVID-related travel restrictions, he was unable to go from his home base in Phoenix to meet with the Scolari’s team in Nevada. So Doug Wolfe, Nevada service manager for CoolSys, and his operations team handled the meetings. “I could not have closed this deal without Doug’s help,” Taylor says.
Taking It Nationwide
Kerry Bolle, vice president of business development for CoolSys, says Taylor’s successful tactics will be shared with sales team members nationwide. “We’ll discuss how the team can reach out to prospects that fit the same parameters,” he says. “We have a few other people on the team already moving the ball forward with this product.”
The COVID-inspired technologies join a full suite of services available to CoolSys customers. “We take a consultant approach with customers, making a best-in-class recommendation based on their needs,” says David Hendrix, vice president of sales for CoolSys. “Bipolar ionization is one offering we’ve developed for medical-grade air cleaning. Others include UV lighting and high-grade air filters, such as MERV13 and HEPA filters.”
David has a special request for CoolSys technicians around the country: “If you’re in front of a customer or in a retail customer-facing environment,” he said, “please tell them about our services—including our new COVID-related products—and pass them on to your sales colleagues.”