It’s Official — Source and Service Refrigeration Are Now CoolSys!
by Mike Ochoa
We are kicking off 2020 with the start of our brand transformation and are happy to report that our two foundational brands, Source and Service Refrigeration (SRC), have been legally renamed CoolSys Commercial & Industrial Solutions, Inc. To our customers, we will be known simply as CoolSys.
To celebrate this milestone, we are sending employees at all our operating companies a special branded cooler bag. Maybe you’ve already received yours. Be sure to look inside your bag for a chance to win one of 12 golden tickets that contain a $100 gift card. If you’re lucky enough to be a golden ticket winner, we ask that you take a selfie with your ticket and email it to CoolTimes@coolsys.com, by February 3. Winners will be announced in the next CoolTimes.
Also, I’d like to give you a quick update on other rebranding plans. Working groups have been busy meeting to implement all the details involved. Emails and letters are going out to Source and SRC customers and suppliers and we have an official press release slated for the end of January that will make our plans public. We look forward to having CRM, Legacy and Ron’s follow with their rebranding in May.
For former Source and SRC employees, if you haven’t already, please update your voicemail and email signature block from “ Source” or “SRC” to the new CoolSys signature block. Just click the appropriate link for simple, step-by-step instructions: Source or SRC.
We are confident that by combining all our businesses under the CoolSys brand, we are stronger as an organization and we can serve our customers even better.
As always, if you have any questions, please let us know or check out our handy list of frequently asked questions about the rebranding. Thank you for all that you do and for joining us on this brand journey!