• About Us
  • Our Customers
  • Our Companies
  • Sell Us Your Company
  • News
  • Advance Further with a Coolsys Career
  • Contact Us
  • 888.992.0977
  • HVAC for COVID

  • Home
  • Our Companies
  • Our Customers
  • Careers
  • Sell Us Your Company

One CoolSys: Brand New Opportunities

  • Home
  • News Room
  • One CoolSys: Brand New Opportunities

One CoolSys: Brand New Opportunities

Juan Chavolla

November 18, 2020

Share this post

by Mike Ochoa, Executive Vice President, Sales and Marketing

This is such an exciting time to be a part of CoolSys! You may have heard the big news about the CoolSys rebranding initiative. I’m here to fill you in on more details.

Rebranding simply means that, eventually, all our businesses will adopt the CoolSys name.

CoolSys is already leading the market for refrigeration, HVAC, engineering and energy solutions, with operations in 44 states. Thanks to our outstanding team, we are well on our way to reaching our “One CoolSys” vision with revenues of more than $1 billion. We’re growing fast, and with more acquisitions coming soon, we are getting bigger by the day. That means more opportunities for all of us.

What’s New

The following operating companies are slated to rebrand January 2021:

CoolSys What's New Graphic

Why Rebrand?

Combining all our business under the one CoolSys brand strengthens our presence. We create a seamless CoolSys experience that looks the same to all customers, whether they are in Arizona, Minnesota, Florida, Oregon — or anywhere else in the country.

Many of our customers also are working toward consolidating their service providers to fewer, larger companies, so the timing of our rebranding is perfect!

What You Can Expect

For Legacy, Agape, BAS and Arjae, rebranding will take place in phases over the next year or so. We have already begun communicating with customers and suppliers to give them a heads up on our upcoming branding plans and will continue to share more information in the next couple of months.

Here are some highlights of what you can expect:

November

  • Meetings of brand ambassadors and work groups to help with the transition on a local level and advise on brand changes to uniforms, vehicles and more
  • Follow-up communication to customers, vendors and suppliers

December

  • Introduce new brand/graphic standards and design templates for things like email signatures, sales materials and PowerPoint presentations

January – February

  • Legacy, Agape, BAS and Arjae company names will officially change over to CoolSys (effective 1/1/21)
  • New website launch
  • Press release announcing the rebranding

Beyond February, our rebranding will continue and will be supported by a year-long marketing campaign, too. Eventually, the rebranding will affect such things as building signage, the company name on uniforms and vehicles, forms, the name on paychecks and more, but that could take up to a year or more.

For our other CoolSys family members, ABC, BRR, Carolina, CRM, Eastern, Richmond, Ron’s and Tech Mechanical, we are going to wait to start the process at a later date, so their employees and customers have a chance to get to know CoolSys a little better first, and our systems and processes are in place to support the rebranding. RSI will also maintain their current brand for a while longer. CoolSys Energy Solutions and CoolSys Energy Design were early adopters of the CoolSys branding, so no changes for them!

Help Throughout the Process

The Marketing team will be here with you through every step of the way to answer questions and help you get used to the changes.

We’ve also put together some resources to help you understand our rebranding. Check out our frequently asked questions for more information.

Thanks for joining us on this brand journey!

Archives

  • February 2021
  • January 2021
  • December 2020
  • November 2020
  • October 2020
  • September 2020
  • August 2020
  • July 2020
  • June 2020
  • May 2020
  • April 2020
  • March 2020
  • February 2020
  • January 2020
  • December 2019
  • November 2019
  • October 2019
  • September 2019
  • August 2019
  • July 2019
  • June 2019
  • May 2019
  • April 2019
  • March 2019
  • February 2019
  • January 2019
  • Home
    Back

    Coolsys
    Our Companies Our Customers Careers Become a Coolsys Brand
    • About Us
    • News
    • Contact Us

    © 2021 Coolsys | All Rights Reserved

    Terms | Privacy | Resources | Licenses | Sitemap