One CoolSys: Brand New Opportunities
by Mike Ochoa, Executive Vice President, Sales and Marketing
This is such an exciting time to be a part of CoolSys! You may have heard the big news about the CoolSys rebranding initiative. I’m here to fill you in on more of the details.
Rebranding simply means that, eventually, all our businesses will adopt the CoolSys name.
CoolSys is already leading the market for refrigeration and HVAC services, with operations in 33 states. Thanks to our outstanding team, we are well on our way to reaching our “One CoolSys” vision with revenues of more than $1 billion. We’re growing fast and with more acquisitions coming soon, we are getting bigger by the day. That means more opportunities for all of us.
Combining all our business under the one CoolSys brand strengthens our presence. We create a seamless CoolSys experience that looks the same to all customers, whether they are in Wisconsin, New York, California, Arizona, Texas or Florida — or anywhere else in the country.
Many of our customers are also working toward consolidating their service providers to fewer, larger companies, so the timing of our rebranding is perfect!
What You Can Expect
Rebranding will take place in phases over the next year or so.
Here are some highlights of what you can expect:
- Meetings of brand ambassadors and work groups to help with the transition on a local level and advise on brand changes to uniforms, vehicles and more
- Communication to customers, vendors and suppliers giving them a heads up
- Introduce new brand/graphic standards and design templates for things like email signatures, sales materials and PowerPoint presentations
- CRM, Legacy, Ron’s, Source and Service Refrigeration company names will officially change over to CoolSys
- New website launch
- Press release announcing the rebranding
Beyond January, our rebranding will continue and will be supported by a year-long advertising campaign, too. Eventually, the rebranding will affect such things as building signage, the company name on uniforms and vehicles, forms, the name on paychecks and more, but that could take up to a year or more.
For our newest additions to the CoolSys family, ABC, Arjae, Agape and Building Air Services, we are going to wait to start the process until later in 2020, so their employees and customers have a chance to get to know CoolSys a little better first. RSI will also maintain their current brand for a while longer. CoolSys Energy Solutions and CoolSys Energy Design were early adopters of the CoolSys branding, so no changes for them!
Help Throughout the Process
The Marketing team will be there with you through every step of the way to answer questions and help you get used to the new things.
We’ve also put together some resources to help you understand our rebranding and our other “One CoolSys” initiatives. Check out this video from our CEO, Adam Coffey, and our frequently asked questions for more information.
Thanks for joining us on this brand journey!