Rebranding in Motion
by Mike Ochoa, EVP of Sales and Marketing
A multi-year plan is underway to rebrand all our operating companies as CoolSys. And, with the cool new designs of our trucks and vans, we are starting to see the CoolSys rebranding in motion. Featuring bold new graphics and the CoolSys logo, the newly designed fleet is hitting the streets in Florida and Nevada and will be coming soon to Oregon.
Also, check out the window decals on the former Legacy headquarters in Phoenix, Arizona.
As we shared with you in the January issue of CoolTimes, we recently celebrated Legacy becoming part of CoolSys Light Commercial Solutions, LLC, and Arjae becoming part of CoolSys Commercial & Industrial Solutions. Last month also marked the one-year anniversary of Source and Service Refrigeration changing their names to CoolSys.
It’s very cool to see the CoolSys brand growing and we are excited about all of the opportunities in store for our collective future!
Our vision for CoolSys is to be the nation’s premier Refrigeration and HVAC Service provider. Wherever our customer is — anywhere we operate — the CoolSys name will signify the level of service, skill and expertise that customers can consistently rely upon. Combining all our business under the OneCoolSys brand strengthens our presence, allows us to give consistent messaging to our customers and increases our power in the market.
Agape and BAS will be the next companies to rebrand as CoolSys Light Commercial Solutions, LLC — Agape in April and BAS in the Fall. Rebranding for our other operating brands and newly acquired companies will begin in phases over the coming few years when our systems can support the changes with no disruptions to our business.
If you’d like to learn more about our rebranding plans, or have any questions, we invite you to check out our frequently asked questions.