Rebranding: What’s Underway and What’s to Come
January 19, 2021
by Mike Ochoa, EVP Sales & Marketing
It’s official! Legacy and Arjae have adopted the CoolSys name! They are the latest in our family of companies to rebrand. We kicked off the new year with Legacy becoming part of CoolSys Light Commercial Solutions, LLC, and Arjae becoming part of CoolSys Commercial & Industrial Solutions. The feedback from our customers and business partners has been overwhelmingly positive, and we are looking forward to more opportunities for all involved. This is just the beginning. Eventually, all of our businesses will adopt the CoolSys name. This will take place gradually over the next few years and we’ll be sure to keep you updated on our plans along the way.
Next up is Agape and BAS, who are slated to rebrand as CoolSys Light Commercial Solutions, LLC, in April of this year. Rebranding for our other operating brands and newly acquired companies will begin in phases over the coming few years when our systems can support the changes with no disruptions to our business. The plan for the future is all the ways we communicate with and market to our customers will be as one united CoolSys brand.
Most noticeably, we’ve already started migrating everyone to the new CoolSys email, which will make it easier for us all to work together. Rebranding is a process that will take some time. Not everything will change at once, so you will see brand changes happening over the next few years.
For our newly rebranded locations, building signage templates and new uniforms are already underway. Plus, you’ll soon begin to see the new CoolSys branding on vehicles starting with Florida and Nevada. We are also putting the finishing touches on a new CoolSys website.
These days more and more of our customers are looking for a strong national brand with national capabilities. The timing of our rebranding process is perfect!
If you’d like to learn more about our rebranding plans, or have any questions, we invite you to check out our frequently asked questions.
Thanks for joining us on this brand journey!