The Evolution of the CoolSys Brand
April 22, 2021
by Mike Ochoa
While the CoolSys brand was officially born in 2017, our roots go much deeper. The CoolSys family tree has a heritage of excellence that dates back decades and is comprised of some of the most notable names in the history of refrigeration and HVAC.
One CoolSys – Stronger Together
We first introduced the CoolSys brand to help bring together our growing family of businesses under one corporate umbrella. Right from the beginning, Energy Squared and Axiom adopted the CoolSys branding and became CoolSys Energy Design and CoolSys Energy Solutions. Source and Service Refrigeration, two of our flagship companies, were next to rebrand in January of 2020. And, earlier this year, Legacy and Arjae officially changed their names as well.
Exciting Plans for the Future
In just a few short days, Agape will be the latest company to rebrand as it officially changes its name to CoolSys Light Commercial Solutions. Plus, plans are underway for BAS to rebrand to CoolSys Light Commercial Solutions in the Fall.
Rebranding for our other operating brands and newly acquired companies will begin in phases over the coming few years when our systems can support the changes with no disruptions to our business. While all our businesses will eventually be rebranded as CoolSys, we are very proud of our heritage and do not want to lose sight of all the company and the people that make CoolSys the awesome company we are today! Therefore, we will honor all our acquired companies with a “Heritage” section in our new CoolSys website slated to go live next month.
Responding to Customers’ Needs
These days, our customers are demanding a strong national brand with national capabilities. We recently completed a market research project that shows that a large percentage of our customers are, or will be working towards, consolidating their service providers to fewer, larger companies. The timing of our rebranding process is perfect!